Over the course of the semester, we were instructed to tweet three times a week. When first given the assignment, I thought: “Okay, so if I tweet every Monday, Wednesday and Friday I’ll be good.” That schedule of tweets quickly became obsolete. I suddenly found myself enjoying the process of branding myself.
Branding yourself is an interesting process. Was I to be funny? Professional? Witty? It was very fitting that this assignment was parallel in time to Daya’s “Sit Still Look Pretty” – which I deemed my personal theme song since the first time I listened to the lyrics. My brand was to be what I aspire to be: a strong, smart, no-BS woman who does awesome things – like take the professional world by storm things.
I found this twitter assignment to be professionally empowering. Not only did I know more about what was going on in the world, but I began to have interactions with other public relations professionals throughout the world. It is professionally empowering to have a tweet – an idea in 140 characters or less – be “retweeted” or “favorited” by already successful communication professionals. It was empowering to feel relevant in my field.
This assignment also provoked me to think: is the tweet copy that just came into my head relevant? What makes it relevant? Usually when I asked myself those questions I was able to bring my idea the next level – to connect it to another idea or to a broader concept.
I find it humorous to look back and note that I thought this assignment would be a chore. I thought I would have to remind myself to tweet. I quickly found that the reminders I set on my phone to participate in this twitter assignment were obsolete. I enjoyed gathering my thoughts. I enjoyed cultivating my ideas. I enjoyed branding myself.